Marketing Director / Chief Marketing Officer

1. Market Analysis & Strategy:

• Conduct deep market research to identify international Horeca trends, competitor positioning, and customer demands.
• Map current product portfolio against global standards and highlight opportunities for innovation and differentiation.
• Define entry strategies for target markets (priority geographies, segment focus, and channel models).

2. Product Portfolio Development:

• Design a comprehensive, functional collection covering all Horeca needs across cuisines and service styles.
• Identify trends in shapes, aesthetics, and usability that align with both international standards and brand positioning.
• Work with internal/external designers: create research-based design briefs to develop shapes and styles aligned with customer needs.

3. Brand Building & Positioning:

• Lead the rebranding of Horeca lines and oversee positioning in international markets.
• Define the value proposition that resonates with hotels, restaurants, and cafés.
• Ensure the brand’s visual identity and messaging remain consistent across all channels.

4. Go-to-Market & Distribution:

• Develop strategies for selecting and engaging distributors, including whether to collaborate with competitor-linked agents.
• Evaluate models for grooming wholesalers and partners.
• Decide on market penetration strategy (focused entry vs. broad expansion).
• Build long-term, trusted relationships with key distribution partners worldwide.

5. Retail & B2C Supervision:

• Oversee marketing strategies for our retail stores and B2C operations.
• Ensure retail branding supports and complements Horeca positioning.