Apply for this job Basic information Job role Brand Management Career level Mid Career (2-6 years) Keywords Senior Brand Manager - Brand Management - Manufacturing Description Define and execute the annual and multi-year brand plans in alignment with overall business objectives. Shape the brand identity, messaging, and visual guidelines across all consumer touchpoints (packaging, retail showrooms, trade exhibitions, and digital channels). Conduct regular market research, competitor analysis, and consumer behavior studies to identify market gaps, pricing opportunities, and emerging design trends. Collaborate closely with the Industrial Design, R&D, and Production teams to guide new collection development based on consumer insights. Lead the go-to-market (GTM) strategies for new product launches, ensuring timely coordination of production, packaging, sales enablement, and marketing collateral. Manage the lifecycle of existing product lines, identifying rationalization opportunities or redesign needs. Design and execute high-impact local and regional campaigns across digital media, print, out-of-home (OOH), and PR. Oversee the brand's digital ecosystem, including the website, social media channels, and e-commerce platforms to drive direct-to-consumer (D2C) engagement. Partner with interior designers, lifestyle influencers, and culinary experts in Egypt to build authentic brand advocacy. Support the Sales and Export teams with tailored B2B brand assets, catalogs, and POS (Point of Sale) materials for distributors, retail partners, and showroom networks in Egypt and export regions. Plan and execute presence at key national and international trade fairs (e.g., local home decor exhibitions, Ambiente in Germany, or regional hospitality shows in Dubai). Manage and optimize the annual brand marketing budget, ensuring maximum return on investment (ROI). Track and report on key performance indicators (KPIs) including brand awareness, market share, marketing campaign ROI, and brand profitability. Requirements Bachelor's degree in Marketing, Business Administration, Fine Arts, or a related field from a reputable university. 4-7+ years of progressive experience in brand management preferably in manufacturing, home decor, or consumer durables. Excellent business acumen. superb communication skillsl Fluent written and spoken English and Arabic. Strong understanding of P&L management, pricing strategies, and volume-to-value growth drivers. Company information Industry Manufacturing Area 6th of October City
