Commercial Director - HORECA

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Basic information
Job role
Commercial Management
Career level
Director (10-20 years)
Keywords
Commercial Director - HORECA - Manufacturing
Description

Commercial Leadership & Strategic Growth

  • Develop and execute the commercial strategy to drive sustainable revenue, market expansion, and profitable growth across all channels.
  • Identify new business opportunities, expansion initiatives, and wholesale or franchise partnerships.

International Expansion & Network Management

  • Lead global market expansion through strategic country prioritization, export partnerships, trade missions, and international exhibitions.
  • Build, structure, and manage a high-performing distributor network across target regional and international markets.

Retail & Channel Strategy

  • Optimize pricing, channel mix, and showroom performance while driving retail growth and partnership expansion.
  • Oversee key accounts across retail, hospitality (hotel groups, restaurant chains), developers, architects, consultants, and government entities.

Sales Operations & Financial Governance

  • Lead sales planning, budgeting, pipeline management, revenue forecasting, margin optimization, and channel performance reviews.
  • Define annual revenue targets by market and business unit, establishing clear KPIs and performance management frameworks.

Team Leadership & Customer Excellence

  • Coach sales management, build organizational capability, and drive succession planning.
  • Foster a culture of accountability and customer excellence, translating client insights into product development and operational priorities.
Requirements
  • Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field from a reputable university.
  • 15+ years of progressive sales/commercial experience specifically in HORECA sector.
  • Proven experience in international markets, preferably Europe and GCC.
  • Strong negotiation and closing skills for large-scale enterprise contracts.
  • Strong financial acumen (budgeting, forecasting, margin optimization, and P&L management).
  • Deep understanding of the hotel opening lifecycle and procurement timelines.
  • Fluent written and spoken English and Arabic are mandatory. 
Company information
Industry
Manufacturing
Area
6th of October City