Apply for this job Basic information Job role Commercial Management Career level Director (10-20 years) Keywords Commercial Director - HORECA - Manufacturing Description Commercial Leadership & Strategic Growth Develop and execute the commercial strategy to drive sustainable revenue, market expansion, and profitable growth across all channels. Identify new business opportunities, expansion initiatives, and wholesale or franchise partnerships. International Expansion & Network Management Lead global market expansion through strategic country prioritization, export partnerships, trade missions, and international exhibitions. Build, structure, and manage a high-performing distributor network across target regional and international markets. Retail & Channel Strategy Optimize pricing, channel mix, and showroom performance while driving retail growth and partnership expansion. Oversee key accounts across retail, hospitality (hotel groups, restaurant chains), developers, architects, consultants, and government entities. Sales Operations & Financial Governance Lead sales planning, budgeting, pipeline management, revenue forecasting, margin optimization, and channel performance reviews. Define annual revenue targets by market and business unit, establishing clear KPIs and performance management frameworks. Team Leadership & Customer Excellence Coach sales management, build organizational capability, and drive succession planning. Foster a culture of accountability and customer excellence, translating client insights into product development and operational priorities. Requirements Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field from a reputable university. 15+ years of progressive sales/commercial experience specifically in HORECA sector. Proven experience in international markets, preferably Europe and GCC. Strong negotiation and closing skills for large-scale enterprise contracts. Strong financial acumen (budgeting, forecasting, margin optimization, and P&L management). Deep understanding of the hotel opening lifecycle and procurement timelines. Fluent written and spoken English and Arabic are mandatory. Company information Industry Manufacturing Area 6th of October City