Apply for this job Basic information Job role Marketing Management Career level Management (6-10 years) Keywords Marketing Manager - Digital Marketing - Marketing - Banking Description Support the execution of the bank’s digital and marketing strategy aligned with business objectives, customer growth priorities, and digital banking goals. Plan, coordinate, and execute marketing campaigns across digital and traditional channels to support customer acquisition, product awareness, customer engagement, and brand visibility. Manage digital marketing channels, including website, mobile app campaigns, social media, paid media, email marketing, SMS, and digital customer communications. Coordinate with internal stakeholders, including Business, Customer Experience, Partnerships, Technology, Compliance, and Operations teams to support product launches, campaigns, and customer engagement initiatives. Monitor campaign performance and digital marketing effectiveness using key performance indicators (KPIs), analytics, and performance dashboards, and recommend optimization opportunities. Support customer segmentation, targeted marketing initiatives, and personalized customer engagement campaigns to improve conversion and retention outcomes. Manage content development and digital communications to ensure consistency of brand messaging and alignment with the bank’s value proposition. Work closely with creative agencies, media partners, and third-party vendors to support campaign delivery, marketing activities, and brand execution. Support brand management initiatives to strengthen the bank’s market positioning, customer perception, and overall brand visibility. Assist in managing customer engagement activities across digital touchpoints to improve digital adoption and customer interaction. Ensure all marketing and customer communications comply with applicable regulatory requirements, brand standards, internal governance processes, and Central Bank of Egypt (CBE) expectations where relevant. Conduct market research, competitor benchmarking, and customer trend analysis to identify opportunities for improved customer engagement and campaign effectiveness. Support budgeting and tracking of marketing expenditures to ensure effective utilization of allocated budgets. Contribute to continuous improvement initiatives related to digital marketing tools, automation, customer engagement platforms, and campaign management capabilities. Prepare regular reporting and presentations on marketing performance, customer engagement metrics, and campaign outcomes for senior stakeholders. Support and mentor junior team members while contributing to a collaborative, high-performance team environment. Requirements Bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, Media, or a related field; professional certifications in digital marketing are an advantage. 8–10+ years of progressive experience in digital marketing, brand management, customer engagement, or marketing communications, preferably within banking, financial services, fintech, telecommunications, retail, or another digital/customer-focused industry. Experience managing and executing digital marketing campaigns across multiple channels, including paid media, social media, CRM, email, and digital platforms. Strong understanding of digital marketing principles, customer acquisition funnels, campaign management, customer engagement, and digital adoption strategies. Experience using digital marketing, analytics, and campaign management tools (e.g., Google Analytics, CRM tools, marketing automation platforms, social media management platforms, or equivalent). Strong understanding of customer segmentation, digital engagement, and performance tracking methodologies. Experience coordinating with cross-functional stakeholders to deliver campaigns and marketing initiatives in fast-paced environments. Strong analytical skills with the ability to interpret campaign performance data and translate insights into actionable recommendations. Strong communication, stakeholder management, and project coordination skills. High attention to detail with strong execution capabilities and the ability to manage multiple priorities simultaneously. Familiarity with regulatory and compliance considerations for marketing communications within regulated industries is preferred. Ability to operate effectively in a dynamic, digital, and growth-oriented environment. Fluency in Arabic and English is required. Company information Industry Banking Area New Cairo
