Apply for this job Basic information Job role Marketing Management Career level Management (6-10 years) Description Brand Strategy & Positioning: Define and continuously refine the company Lead’s brand positioning; ensure consistency across all communication channels; safeguard brand identity and messaging. Market Intelligence & Competitive Reading: Conduct structured market analysis; monitor industry trends, competitors, client sectors, and emerging opportunities; provide strategic insights to leadership. Visibility & Thought Leadership: Develop visibility strategies including events, partnerships, content marketing, and leadership positioning initiatives; ensure strong presence within target corporate segments. Digital Marketing Governance: Lead all digital marketing components including website management, SEO, social media strategy, email marketing, paid campaigns, and performance optimization. Content Strategy & Messaging: Oversee development of high-quality content aligned with brand positioning; ensure messaging consistency across proposals, campaigns, and external communication. Lead Generation & Campaign Management: Design and execute marketing campaigns that generate qualified leads aligned with commercial objectives; monitor campaign ROI. Marketing Analytics & Reporting Systems: Develop structured dashboards covering brand metrics, digital performance, lead conversion rates, engagement metrics, and campaign effectiveness. Cross-Functional Alignment: Coordinate closely with Sales to align campaigns with growth priorities; support commercial initiatives with strategic marketing input. Budget Governance: Manage marketing budget allocation; ensure cost-effectiveness and measurable return on marketing investments. Strong Brand Positioning: Clear differentiation of the company's Lead within the market with consistent brand identity. Increased Market Visibility: Measurable growth in brand reach, engagement, and industry presence. Qualified Lead Generation: Steady pipeline of marketing-generated leads aligned with target sectors. Data-Driven Marketing Governance: Structured reporting dashboards providing visibility on campaign ROI, digital metrics, and brand performance. Enhanced Digital Presence: Optimized website and digital channels with strong engagement and conversion rates. Strategic Market Insights: Regular market intelligence reports supporting commercial and strategic decisions. Marketing-Sales Alignment: Effective collaboration resulting in higher conversion from marketing initiatives to revenue opportunities. Requirements Bachelor’s/Master’s degree in Marketing or related field from a reputable university. 5-7 years of experience (preferably some in a managerial role). Proven success in developing marketing plans and campaigns. Excellent written and verbal communication skills. Metrics-driven marketing mind with an eye for creativity. Experience with marketing automation and CRM tools. Budget-management skills and proficiency. Analytical skills to forecast and identify trends and challenges. Familiarity with the latest trends, technologies and methodologies in graphic design, web design, etc. Experience/exposure in Egypt + GCC markets. Experience building positioning for premium/high-ticket services. Company information Industry Human Development Area Heliopolis
