Apply for this job First Basic information Job role Marketing Management Career level Director (10-20 years) People Second Description Develop and lead the bank’s marketing and communications strategy in line with business objectives, growth plans, and regulatory requirements. Define, own, and oversee brand positioning, brand identity, and brand guidelines, ensuring consistent application across all channels and customer touchpoints. Lead customer acquisition, engagement, and retention initiatives across digital and selected offline channels, with a strong focus on performance and ROI. Oversee the development, review, and approval of marketing campaigns, content, and materials, ensuring compliance with regulatory, legal, and brand standards. Ensure all customer-facing communications, advertising, and promotional materials comply with applicable laws, CBE regulations, consumer protection requirements, and internal governance processes. Lead internal communications to support employee engagement, cultural alignment, transformation programs, and change initiatives. Manage external communications, including public relations, media engagement, corporate announcements, crisis communications, and key messaging. Support product and feature launches by coordinating go-to-market strategy, customer communications, campaign execution, and channel planning. Work closely with Product, Digital, Legal, Compliance, Risk, and Operations teams to ensure marketing and communications activities are properly governed and approved. Monitor and analyze marketing performance, campaign effectiveness, customer behavior, and insights, using data to inform decisions and optimize outcomes. Oversee digital marketing and performance marketing activities, including paid media, social media, content, CRM, and lifecycle marketing. Manage relationships with external agencies, media partners, creative vendors, and consultants, ensuring quality delivery and value for money. Develop and manage the marketing and communications budget, ensuring efficient and effective use of resources. Build, lead, and develop a high-performing marketing and communications team, including capability development, coaching, and performance management. Requirements Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred. 12-15 years of experience in marketing and communications, preferably within banking, financial services, fintech, or another regulated industry. Proven experience leading brand, marketing, and communications functions in customer-centric, growth-oriented organizations. Strong understanding of regulatory and consumer protection requirements applicable to marketing and customer communications in financial services, ideally within the Egyptian market. Demonstrated experience delivering digital marketing, performance marketing, and customer acquisition initiatives at scale. Experience working in regulated environments, with strong collaboration across Legal, Compliance, Risk, and senior leadership teams. Excellent written and verbal communication skills, with the ability to translate complex topics into clear customer and employee messaging. Strong stakeholder management and leadership skills, with confidence engaging executive management and external partners. Ability to operate effectively in a fast-paced, transformation-driven, digital-first environment, including bank setup and growth phases. Strong commercial awareness, customer-focused mindset, and data-driven approach to decision-making. Fluency in English & Arabic is required. Third Company information Industry Banking Area New Cairo
