- Sales Strategy & Execution: Develop and implement overarching sales strategies and annual sales plans to achieve and exceed challenging revenue, loan origination volume, and market share targets. Design and optimize the direct sales model, ensuring efficient client engagement, conversion, and superior customer experience. Establish clear sales processes, KPIs, and reporting mechanisms to monitor performance, identify trends, and implement corrective actions swiftly & Drive sales excellence through effective pipeline management, forecasting, and CRM utilization.
- Team Leadership & Management (Direct Sales & Lead Generation): Lead, motivate, and manage the entire sales organization, including Mortgage Advisors (Account Executives) and the Professional Lead Generation Arm (SDRs/Lead Gen Specialists). Set ambitious but achievable individual and team sales targets and commission structures that align with business objectives and motivate high performance. Recruit, onboard, and continuously develop a high-performing sales team, fostering a culture of achievement, collaboration, and customer centricity & providing ongoing coaching, training, and performance management to enhance sales skills, product knowledge, and market expertise.
- Business Development & Strategic Partnerships: Identify, forge, and nurture high-impact strategic partnerships with key stakeholders in the Egyptian real estate ecosystem, including:
- Major Property Developers: Secure preferred lender agreements for their projects in new cities (e.g., NAC, New Cairo, El Alamein) and existing high-growth areas.
- Real Estate Agencies/Brokers: Establish formal referral programs and conduct joint marketing initiatives.
- Financial Advisors & Wealth Managers: Cultivate relationships for high-net-worth client referrals.
- Corporate Clients: Develop programs to offer mortgage solutions to employees of large Egyptian companies.
And represent the company at industry events, conferences, and networking functions to build brand awareness and generate new business opportunities.
- Market Expansion & Product Launch Support: Identify new market opportunities, customer segments, and geographical areas within Egypt for growth & lead the go-to-market strategy for new mortgage products and services.
- Customer Experience & Relationship Management: Ensure a seamless and positive customer journey from lead generation to loan closing and post-funding support. Foster strong, long-term relationships with clients, encouraging repeat business and referrals & Collaborate with Operations and Collections to ensure customer satisfaction throughout the loan lifecycle.
- Performance Analysis & Optimization: Leverage CRM and sales analytics to deeply understand sales performance, conversion funnels, and customer acquisition costs. Implement A/B testing and continuous process improvements to optimize lead generation, qualification, and sales conversion rates & provide accurate sales forecasts and contribute to overall business planning.
