Description
- Develop and execute comprehensive, data-driven marketing strategies aligned with the organization's objectives and vision.
- Conduct in-depth market research and competitive analysis to identify emerging trends, identify new market opportunities, and anticipate future market shifts.
- Develop and monitor key performance indicators (KPIs) to track marketing effectiveness, measure return on investment (ROI), and identify areas for improvement.
- Develop and implement a robust brand strategy that enhances brand awareness, strengthens brand equity, and differentiates the organization in the market.
- Lead the revival of the organization's brand, leveraging community engagement and strategic partnerships to enhance brand perception and loyalty.
- Oversee the development and maintenance of brand guidelines and ensure consistent brand messaging across all channels and touchpoints.
- Conduct ongoing product performance analysis and make data-driven recommendations for product enhancements and improvements.
- Develop and execute innovative marketing campaigns to foster a strong and engaged community.
- Leverage social media, digital marketing, and experiential marketing to create meaningful customer experiences and build lasting relationships.
- Utilize data analytics to understand customer behavior, identify key segments, and personalize marketing messages.
- Collaborate closely with the sales team to develop and execute integrated marketing and sales campaigns.
- Analyze sales data and provide insights to inform marketing decisions and optimize sales performance.
- Leverage customer data to personalize marketing communications and provide a superior customer experience across all touchpoints.
- Develop and manage the annual marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Track marketing expenses, analyze variances, and implement corrective actions as needed.
- Stay abreast of the latest marketing trends, technologies, and best practices.
Requirements
- Bachelor’s degree in business or a related field from a reputable university.
- Minimum 15+ years of experience in marketing, with at least 5 years in a managerial role.
- Proven track record of success in developing and executing high-impact marketing campaigns that drive measurable results.
- Excellent analytical, strategic planning, and problem-solving skills.
- Excellent communication, presentation, and interpersonal skills.
- Experience with digital marketing, social media marketing, and CRM platforms.
- Strong leadership, mentorship, and team management skills.
- Demonstrated ability to thrive in a fast-paced, dynamic environment
| Created on | 24 Jun 2025 |
| Last updated on | 24 Jun 2025 |
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