Description
- Setting the overall media & digital marketing strategies for all marketing campaigns and brand plans.
- Define the function objectives and lead the media and digital marketing yearly plan according to the marketing calendar and business needs.
- Manage the whole media process for all the marketing campaigns planning, buying, performance & optimization.
- Setting the content strategy & always on social media (including the creation of all digital assets)
- Managing and optimizing the media budgets and their allocation to achieve maximum ROI and efficiency
- Setting KPIs and objectives for strategies, campaigns and spends to monitor and optimize the overall function performance.
- Setting the lead management strategy and the development of its funnel and cycle end to end both offline and digital partnering with all the internal stakeholders (data insights, digital & sales teams)
- Act as a key stakeholder with the partnerships team to successfully manage and launch new partnerships and business development opportunities.
- Working with website and app teams to deliver the best user experience and most efficient campaign results, including the implementation of the needed tracking tags
- Creating campaign, spending, delivery and acquisition tracking reports and funnels.
- Managing and working on analyzing data reports to drive insights as well as defining and developing targets and customer personas.
- Managing and developing the team for the company's business lines and setting their KPIs and progression plans.
Requirements
- Bachelor Degree from a reputable university.
- 8 - 10 years of relevant Experience preferably in digital agencies.
- Proven track of performance marketing experience is a must
- Excellent Command of English.
- Excellent Communication skills.
- Proven track leadership skills.
- Highly creative with excellent analytical abilities.
- Remarkable flexible and agile mindset.
| Created on | 26 Dec 2023 |
| Last updated on | 18 Aug 2024 |
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