Description
- Lead Generation Strategy: Develop and execute comprehensive lead generation strategies to attract potential customers. Utilize various channels, including cold calling, email marketing, social media, networking events, and other innovative techniques.
- Prospecting and Research: Identify and target potential clients based on market research, industry trends, and customer segmentation. Utilize tools and databases to gather information on prospects.
- Building a Pipeline: Build and maintain a consistent and diverse pipeline of qualified leads. Nurture relationships with leads through various stages of the sales funnel.
- Sales Presentations: Conduct persuasive sales presentations and pitches to potential clients. Tailor presentations to showcase the value of the company's products or services and address specific customer needs.
- Relationship Building: Cultivate strong relationships with prospects to gain their trust and confidence. Understand their business needs and pain points to offer tailored solutions.
- Collaboration: Collaborate with marketing, product, and business development teams to align lead generation efforts with overall company goals and strategies.
- Networking: Attend industry events, trade shows, and conferences to expand your network and generate new leads.
- Sales Reporting: Maintain accurate records of leads, sales activities, and customer interactions in CRM software. Provide regular reports on lead generation progress to the sales management team.
- Market Intelligence: Stay informed about industry trends, competitor activities, and market dynamics. Use market intelligence to refine lead generation strategies.
- Continuous Improvement: Continuously analyze lead generation tactics and outcomes. Implement improvements and experiment with new approaches to optimize lead generation efforts.
Requirements
- Bachelor's degree in Business, Marketing, or any related field
- Minimum of 2-6 years in Sales (Learning & Development industry is a plus)
- Fluency in English is a must.
- Excellent written and verbal communications skills.
- Strong organizational skills
| Created on | 20 Sep 2023 |
| Last updated on | 28 Nov 2023 |
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