Apply for this job Basic information Job role Web Analyst Career level Management (6-10 years) Keywords Senior Web & App Analytics Specialist - Event Management Description Own the analytics architecture across web and app: GA4, Google Tag Manager, and server-side tagging on Stape. Manage Conversions API and server-side setups for Meta, TikTok, Google, Snapchat, and X (Twitter), and keep pixel and server-side events aligned across all platforms. Design tracking around the marketplace model, so every event and purchase can be tied to the organizer, event, artist, and genre. Build organizer-level reporting that shows each organizer their sales, sources, and campaign performance with consistent attribution. Track and measure SMS, email, and retargeting initiatives across Meta, TikTok, Snapchat, Google, and X, with consistent UTM tagging and attribution so their impact on revenue is clear. Handle the realities of event ticketing in tracking: on-sale spikes, limited inventory, and short buying windows for each event. Write clear tracking specifications and dataLayer requirements, and QA developer implementations against them. Ensure event and revenue data is accurate, including transaction integrity, deduplication, and consistent UTM and attribution rules. Integrate backend order data into analytics, such as new vs. existing customer status, so reporting does not rely on device-based estimates. Analyze the full purchase funnel, from landing through authentication and payment, and identify the biggest conversion drop-offs. Build and maintain reporting in BigQuery and a BI tool, with revenue broken down by channel, device, organizer, and event type. Partner with marketing, product, and engineering to turn insights into prioritized CRO experiments. Set data governance standards: naming conventions, documentation, and tracking health monitoring. Requirements Minimum 8 to 10 years of experience in web and app analytics, with a strong e-commerce background. Experience in multi-vendor marketplaces, where multiple organizers or sellers operate through one platform and need their own performance reporting. Expert level GA4 and GTM, with hands-on server-side tagging experience on Stape (sGTM). Proven experience implementing and debugging Conversions APIs across Meta, TikTok, Google, Snapchat, and X. Familiarity with SMS, email, and retargeting initiatives across Meta, TikTok, Snapchat, Google, and X, including how to track and attribute their results. Strong SQL and experience with BigQuery. Experience with a BI tool (Looker Studio, Power BI, or similar). Ability to write precise technical specs and hold developers to them. Comfort explaining data to non-technical stakeholders and making clear recommendations Strong written English. Experience with ticketing, live events, or other time-limited inventory businesses. Mobile app analytics experience (Firebase, GA4 for apps). CRO and A/B testing experience. Familiarity with CRM or marketing automation tools (Zoho, Mailchimp). Experience in emerging markets with local payment behavior. Company information Industry Event Management Area New Cairo
