Commercial Director - HORECA

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Basic information
Job role
Commercial Management
Career level
Director (10-20 years)
Keywords
Commercial Director - HORECA - Manufacturing
Description

1. Commercial Strategy & Market Expansion:

  • Develop and implement a comprehensive commercial roadmap to drive sales growth, brand positioning, and profitability in the HORECA sector.
  • Identify and secure high-value long-term supply agreements with luxury hotel chains, megaprojects (e.g., North Coast, Red Sea, New Capital developments), and major restaurant groups.
  • Analyze market trends, competitor offerings, and customer feedback to guide product development, pricing strategies, and custom-design offerings.

2. Business Development & Key Account Management:

  • Leverage personal networks to open doors with key hospitality developers, culinary directors, purchasing syndicates, and procurement managers.
  • Directly oversee high-stakes negotiations, custom porcelain design requests, and complex contract bidding (Tenders & RFPs).
  • Position our local manufacturing capabilities as a competitive advantage (faster lead times, customizable designs, and cost efficiency compared to imports).

3. Team Leadership & Sales Enablement:

  • Lead, mentor, and scale a high-performing HORECA sales team, setting clear KPIs, pipelines, and performance metrics.
  • Foster a highly collaborative sales culture, ensuring the team is equipped with deep technical knowledge of porcelain durability, thermal properties, and hospitality standards.

4. Cross-Functional Alignment:

  • Work hand-in-hand with the Manufacturing and R&D teams to communicate market demands, trend shifts (e.g., matte finishes, organic shapes), and volume forecasts to ensure smooth production planning.
  • Collaborate with the Supply Chain & Logistics teams to guarantee seamless, on-time delivery of massive project orders, minimizing delays for hotel opening timelines.
  • Partner with Finance to manage commercial credit terms, collection cycles, and maintain healthy profit margins.
Requirements
  • Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field from a reputable university.
  • 15+ years of progressive sales/commercial experience.
  • Proven experience in international markets, preferably Europe and GCC.
  • Proven commercial track record in premium tableware, commercial kitchenware, glassware, hospitality supply, or building materials targeting the HORECA sector is strongly preferred.
  • Strong negotiation and closing skills for large-scale enterprise contracts.
  • Strong financial acumen (budgeting, forecasting, margin optimization, and P&L management).
  • Deep understanding of the hotel opening lifecycle and procurement timelines.
  • Fluent written and spoken English and Arabic are mandatory. 
Company information
Industry
Manufacturing
Area
6th of October City