Cards Product Manager

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Basic information
Job role
Retail Banking
Career level
Director (10-20 years)
Keywords
Retail Banking - Cards Product Manager - Banking
Description
  • Define and execute the overall Cards strategy across credit, debit, and prepaid, aligned with the bank’s retail growth, payments strategy, and profitability objectives.
  • Act as full P&L owner of the Cards portfolio, accountable for spend growth, card activation, revenue (interchange, interest income, fees), portfolio quality, and cost efficiency.
  • Lead end-to-end product ownership of card products, including product design, value proposition, pricing (fees, interest rates), rewards/loyalty programs, and lifecycle management.
  • Own the digital card issuance journey, including instant issuance, virtual cards, tokenization, and integration with wallets, ensuring high activation and first-use conversion.
  • Drive spend and engagement strategies, leveraging campaigns, merchant partnerships, BNPL/instalment offerings, and localized use cases relevant to Egyptian consumers.
  • Establish and manage credit card underwriting frameworks in collaboration with Risk, including credit policies, limit assignment, utilization management, and portfolio monitoring.
  • Drive portfolio analytics and optimization, including customer segmentation, spend behavior, delinquency trends, and lifecycle interventions to maximize engagement and minimize risk.
  • Develop and scale merchant and ecosystem partnerships, including co-branded cards, fintech collaborations, and acceptance-driven campaigns to increase card usage.
  • Ensure strong alignment with Risk and Compliance to embed fraud controls, AML measures, chargeback handling, and full adherence to CBE regulations across all card products.
  • Oversee cards' operations and servicing, including disputes, chargebacks, settlements, authorization performance, and SLA adherence in partnership with Operations and Technology.
  • Manage scheme relationships (e.g., Visa, Mastercard) including commercial agreements, compliance requirements, and optimization of interchange and scheme economics.
  • Monitor portfolio health metrics including activation rates, spend per card, utilization, delinquency (DPD buckets), charge-offs, and fraud losses.
  • Represent the Cards function at executive forums, providing structured insights on portfolio performance, revenue drivers, risk indicators, and growth strategy.
  • Build and lead a high-performing Cards team across product, credit strategy, analytics, partnerships, and operations.
Requirements
  • Bachelor’s degree in Business, Finance, Economics, or related discipline from a reputable university.
  • Minimum 10+ years of experience in Egyptian retail banking, with at least 4–5 years in leadership roles within Cards (credit/debit/prepaid).
  • Proven experience managing credit card portfolios, including P&L ownership, spend growth, and risk management.
  • Strong understanding of cards economics (interchange, revolving interest, fees, cost drivers) and payments ecosystem.
  • Deep knowledge of Central Bank of Egypt (CBE) regulations related to cards, consumer finance, digital payments, and customer protection.
  • Experience in digital banking, neobanks, or large-scale digital transformation programs within traditional banks.
  • Strong understanding of card lifecycle: acquisition, onboarding, activation, engagement, credit management, and collections.
  • Experience working with card schemes (Visa, Mastercard) and payment processors.
  • Advanced analytical capability, with hands-on experience using customer analytics, risk models, and performance dashboards.
  • Strong commercial acumen with demonstrated ability to balance growth, profitability, and credit risk.
  • Experience in fraud risk management and transaction monitoring frameworks.
  • Leadership experience managing cross-functional teams in fast-paced, digital-first environments.
  • Fluency in Arabic and English is essential, with strong understanding of local Egyptian customer behavior and market dynamics.
Company information
Industry
Banking
Area
New Cairo