Team Leadership & Performance Management
- Supervise and guide a team of Merchandisers through structured field visits and daily follow‑ups.
- Ensure full compliance with company merchandising standards and execution guidelines.
- Drive team performance by ensuring achievement of KPIs (visibility, availability, distribution, and display quality).
In‑Store Execution of Trade & Sales Initiatives
- Ensure all Trade Marketing and Sales activities are properly and timely executed at customer outlets.
- Oversee in‑store implementation of promotions, POSM placement, and brand activation campaigns.
Reporting, Insights & Field Analysis
- Review and validate daily merchandiser reports and ensure accuracy of field data.
- Analyze in‑store performance, identify gaps, highlight out‑of‑stock situations, and provide actionable insights to the Sales team.
- Recommend corrective actions to improve execution quality and address identified issues.
Perfect Store Implementation
- Guarantee consistent execution of Perfect Store standards across all assigned outlets.
- Monitor planogram compliance, product availability, pricing accuracy, visibility, and overall store presentation.
- Conduct regular store audits to uphold brand excellence.
Market & Competitive Monitoring
- Track competitor promotions, share of shelf, POS visibility, and overall market activity.
- Analyze competitive trends and provide insights to support business decisions.
Coverage Planning & Route Optimization
- Review and optimize route plans to ensure effective market coverage.
- Continuously evaluate market data to keep coverage updated and aligned with business priorities.
- Allocate resources efficiently based on outlet potential and performance.
