Copywriter

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First
Basic information
Job role
Writing and Journalism
Career level
Mid Career (2-6 years)
Keywords
Copywriter - Banking
People
Second
Description
  • Develop clear, compelling, and user-focused copy for digital banking products, aligned with the bank’s brand tone of voice and communication standards.
  • Collaborate closely with designers, product managers, marketers, and compliance teams to conceptualize and deliver effective content and campaigns.
  • Write and adapt content across multiple digital channels, including mobile apps, websites, emails, push notifications, SMS, in-app messages, videos, and marketing assets.
  • Deliver high-quality content in both Arabic and English, ensuring cultural relevance, accuracy, and localization for the Egyptian market.
  • Ensure consistency, clarity, and accuracy of messaging across all customer touchpoints.
  • Manage multiple content streams and ensure timely delivery across projects and products.
  • Review, edit, and refine all copy before submission to internal stakeholders and approvals.
  • Independently lead content workstreams or contribute effectively within cross-functional teams.
  • Confidently present content concepts, messaging rationale, and storytelling approaches to internal teams and external stakeholders.
Requirements
  • Bachelor’s degree in Communications, Journalism, Marketing, English, Arabic, or a related field from a reputable university.
  • 3–5 years of professional experience as a Copywriter, Content Writer, or Content Strategist, ideally within digital products, fintech, banking, or regulated industries.
  • Excellent command of Arabic and English, with strong writing, editing, and localization skills.
  • Proven experience writing for digital channels: mobile apps, websites, emails, notifications, marketing campaigns, and customer communications.
  • Strong understanding of user-centric writing, UX copy principles, and customer journeys.
  • Ability to balance creativity with clarity, accuracy, and regulatory sensitivity.
  • Strong collaboration, communication, and presentation skills.
  • Highly detail-oriented, organized, and comfortable working in a fast-paced, deadline-driven environment.
Third
Company information
Industry
Banking
Area
New Cairo