Define and execute the product vision, roadmap, and strategy for Card products, aligned with the bank’s strategic objectives and revenue targets.
Own the card product portfolio, including P&L accountability, pricing strategy, and market share growth.
Conduct market research, customer insights, and competitor analysis to identify opportunities for innovation, differentiation, and customer engagement.
Collaborate with risk, compliance, operations, IT, and vendor partners to design, launch, and enhance card products while ensuring regulatory compliance.
Drive cross-functional strategic initiatives to optimize product performance, improve customer experience, and implement scalable solutions.
Monitor product performance, adoption metrics, revenue, and profitability; provide insights and recommendations to senior leadership.
Act as the senior bridge between business and technical teams, ensuring solutions meet strategic objectives without deep involvement in day-to-day technical execution.
Influence business stakeholders on card product decisions, balancing regulatory requirements, market trends, and business priorities.
Lead initiatives to innovate loyalty programs, card features, and digital enhancements to increase customer acquisition, retention, and engagement.
Bachelor’s/Master’s degree in Finance, Economics, Business Administration, or related field.
10–12 years of experience in product management within banking or fintech, with strong exposure to Card products.
Proven expertise in strategic product planning, portfolio management, and leading cross-functional teams.
Deep understanding of Egyptian banking regulations and card operations.
Strong business acumen, analytical skills, and stakeholder management capabilities.
Experience in driving revenue growth, portfolio optimization, and P&L accountability.
Desirable certifications: Certified Product Manager (CPM), SAFe Product Manager, or equivalent in cards or banking.