Senior Digital Marketing Specialist

Senior Digital Marketing Specialist (329032)

Creating and implementing comprehensive digital marketing strategies aligned with overall business objectives.
Planning and optimizing digital marketing campaigns across various platforms such as social media, search engines, email, and display advertising.
Overseeing the creation of engaging and relevant content for digital channels, including website, blog, social media, and email marketing campaigns.
Developing social media marketing strategies to increase brand awareness, engagement, and conversion.
Overseeing search engine optimization (SEO) efforts to improve organic search visibility and overseeing search engine marketing (SEM) campaigns such as Google AdWords.
Managing digital marketing budgets effectively, allocating resources to maximize ROI and achieve marketing objectives.
Keeping up-to-date with the latest trends, technologies, and best practices in digital marketing and incorporating them into strategies as appropriate.
Identifying opportunities for improving website and landing page performance to enhance conversion rates and drive business growth.

Bachelor's Degree in Marketing, Digital Marketing, Business Administration, or a related field from a reputable university. A master's degree is a plus.
Minimum 2-3 years of hands-on experience in digital marketing, preferably an agency background.
Proven track record of successfully planning, executing, and optimizing digital marketing campaigns to achieve measurable results.
Expertise in using various digital marketing platforms, tools, and channels.
Strong understanding of SEO & SEM principles and best practices.
Creative thinker with the ability to conceptualize innovative digital marketing strategies.
Strong project management skills with the ability to handle multiple campaigns and meet deadlines.
Excellent communication and presentation skills, both written and verbal.
Collaborative team player with the ability to work effectively with cross-functional teams as well as independently.
Analytical mindset and a passion for staying ahead of digital marketing trends.