Performance Marketing Specialist

Performance Marketing Specialist (328434)

	Not specified
	Financial Services
	Mohandseen, Giza, Egypt Sheikh Zayed City, Giza, Egypt

Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, TikTok, and Apple Search ads.
Conduct in-depth market research and competitor analysis to inform campaign strategies
Develop and implement A/B testing strategies to optimize campaign performance
Track, analyze, and report on key performance indicators (KPIs) to measure campaign success and identify areas for improvement
Stay up-to-date on the latest digital marketing trends and technologies
Collaborate with designers and copywriters to create compelling ad creative
Manage advertising budgets effectively and efficiently

A Bachelor's degree in any field from a reputable university.
1-2 years of experience in performance marketing.
Proven track record of success in developing and managing high-performing digital advertising campaigns
Strong understanding of digital marketing metrics and analytics (e.g., CPC, CTR, ROI)
Experience with Google Ads, Facebook Ads, and other relevant advertising platforms (a plus)
Excellent communication, presentation, and time management skills
Solid understanding of Google Analytics, MCM, GTM, and Social media Pixels.
A data-driven and analytical mindset
The ability to work independently and as part of a team