Digital Marketing Manager

• Develop, execute, and manage integrated digital marketing campaigns across multiple platforms to meet client objectives.
• Develop digital strategies aligned with client goals and industry best practices.
• Coordinate end-to-end campaign workflows — from ideation and planning to launch, optimization, and reporting.
• Lead media buying strategies across paid search, display, social media, and other digital channels.
• Analyze performance data and adjust media plans based on key KPIs and budget allocation.
• Oversee the development of compelling digital content for websites, ads, email campaigns, landing pages, and social media.
• Collaborate with creative teams (designers, copywriters, videographers) to ensure brand
consistency and messaging quality.
• Ensure that content is tailored to target audiences and optimized for different digital platforms.
• Stay current on digital trends, tools, and innovations to keep the company and its clients ahead of the curve.
• Provide strategic recommendations to clients based on campaign performance and market trends.
• Act as a primary point of contact for client campaigns, offering expert insights, updates, and
performance reports.
• Present campaign results and strategic plans to internal stakeholders and clients.
• Provide actionable insights and recommendations for campaign improvement.
• Develop monthly and quarterly reports for clients, highlighting successes and optimization
opportunities.