- Develop and implement annual sales plans and forecasts to achieve company revenue and profitability targets.
- Identify new business opportunities, market segments, and customer groups within laboratories, hospitals and factories.
- Analyze market trends, competitor activities, and customer needs to refine product positioning and sales strategies.
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Set individual sales targets for the team and monitor performance regularly.
Team Leadership & Management:
- Lead, mentor, and motivate the sales team to achieve high performance and meet KPIs.
- Conduct regular sales meetings, field visits, product training, and performance evaluations.
- Support the sales team in closing high-value deals, negotiations, and presentations.
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Ensure proper onboarding and training of new sales staff.
Sales Operations & Process Management:
- Oversee the preparation and accuracy of quotations, proposals, tenders, and contracts.
- Approve pricing, discounts, and commercial terms in line with the company’s pricing policy.
- Review and monitor sales pipelines, Odoo updates, and sales forecasts to ensure data accuracy.
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Collaborate with the Sales Support team to ensure efficient order processing, documentation, and delivery follow-up.
Supplier & Product Coordination:
- Maintain strong knowledge of product specifications, features, and competitive advantages for all laboratory equipment handled by the company.
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Work with the Technical Department to coordinate installations, demonstrations, and after-sales support.
Marketing & Business Development:
- Work closely with the Marketing Agency to plan campaigns, exhibitions, product launches, and digital marketing activities.
- Participate in scientific conferences, trade shows, and workshops to represent the company and promote products.
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Provide feedback for marketing materials, product catalogs, brochures, and online content.
Financial & Reporting Responsibilities:
- Prepare monthly sales reports, pipeline updates, and performance analysis for management.
- Monitor profit margins, cost structures, and sales expenses to maintain profitability.
- Ensure timely collection of payments and coordination with Finance regarding credit terms and outstanding balances.
