Assistant Digital Marketing Manager (159330)

  Information

Marketing and PR
Mid Career (2-6 years)
Not specified

  Company

Not specified
Food & Beverage
Zamalek, Cairo, Egypt

  Description

  • Responsible for the planning, strategy formulation and execution of the yearly digital calendar and budget.
  • Introduce innovative/creative use of digital media, consumer data and technology into the brand's strategy to be ahead of the curve in line with the brand goals across various digital platforms.
  • Oversee and manage all Digital Marketing functions including Social Media channels, Digital Media, Mobile Apps, Company Websites.
  • Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support.
  • Work hand-in-hand with agencies, global teams and partners to deliver effectiveness and efficiency.
  • Responsible for the in-store digital convenient technologies – in terms of content and user experience, such as Self-Ordering Kiosks, Digital Menu Boards, In-Store music and Wi-Fi networks.
  • Manage the Digital team and guide them, keeping an eye on their performance to achieve the department’s overall strategy.
  • Work with internal teams and other functions within Marketing, Operations and IT to assure proper execution of Digital campaigns, projects and promotions.
  • Achieve Digital Sales targets on E-Commerce channels and Mobile Apps.
  • Handle CRM portals to manage data and reports.
  • Launch and manage global projects and adapt them to local market needs.  

  Requirements

  • Bachelor’s degree in business administration or any related major from a reputable university.
  • Minimum 4 years of relevant experience in a digital marketing role, preferably in advertising agencies.
  • Digital copywriting, design, content marketing, and verbal communication skills is required.
  • Previous experience in website management/basic HTML/content management systems is a must.
  • Strong analytic and quantitative analysis skills.
  • Proficient in Google Analytics software.
  • Excellent command of English.
Created on25 Mar 2021
Last updated on28 Mar 2021
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