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Channel Program Manager (155945)


Mid Career (2-6 years)
Not specified


Not specified
Electrical / Electronics
New Cairo, Cairo, Egypt


  • Planning coverage, point of sale (POS) selection, and execution of new POS openings for the company.
  • Driving world-class merchandising deployment in consumer electronic retail.
  • Managing and controlling of joint market offering plans and quarterly marketing development budgets.
  • Driving channel performance via best-in-class marketing campaigns including events, awareness activities, traffic generation and new store openings.
  • Managing associated budget limitations, maximizing cost efficiencies, post-activity evaluation to measure ROI and drive future programs.
  • Maximize impact of events and new product launches within reseller communities, and capitalizing third party opportunities.
  • Manage and execute the Sales and Marketing Integration (SAMI) across all consumer partners in the region.


  • Bachelor degree in Economics, Marketing or any related major from a reputable university.
  • 3-5 years of relevant experience in trade/channel marketing experience preferably in FMCGs or retail sectors.
  • Good planning, organizing and communication skills.
  • Fluency in English is a must.
Created on20 Oct 2020
Last updated on23 Sep 2021
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