Brand Manager (154952)
Information
Marketing and PR | |
Mid Career (2-6 years) | |
Not specified |
Company
Not specified | |
FMCG | |
Heliopolis, Cairo, Egypt |
Description
- Lead and supervise the development of the brand including packaging, visibility, brand communication, pricing and promotional strategies to strengthen brand equity.
- Analyze and summarize sales and research reports to reach conclusions and solutions.
- Understands channel segmentation and customer and consumer drivers.
- Identifies category opportunities/ threats and developments.
- Demonstrate understanding of the differentiated roles for each brand within the portfolio and implications on budget allocation, activations and communication.
- Contributes to the development of brand strategy.
- Flawlessly manages the budget
- Analyses the profitability of each SKU by channel and makes profit enhancing proposals
- Lead the innovation process on low complexity initiatives (ex: line extensions)
- Write effective communication & media briefs.
- Support the development of brand plans.
- Identify suitable marketing activities that affect consumer and shopper behavior
Requirements
- Bachelor's Degree in Marketing, Advertising or related major from reputable university.
- 3 - 6 years' relevant experience in FMCGs.
- Excellent command of English
- Excellent communication skills
Created on | 25 Sep 2020 |
Last updated on | 11 Oct 2022 |