Marketing Communications Lead (80692)
Information
| Marketing and PR | |
| Management (6-10 years) | |
| Not specified |
Company
| Not specified | |
| Insurance | |
| New Cairo, Cairo, Egypt |
Description
- Enforce absolute compliance to the company's global Corporate Identity and Brand guidelines while keeping a close eye on their practicability in the local Egyptian environment, this includes signing-off any piece of branded material (including digital) before it gets produced and released to the company's employees, customers and/ or the public at large.
- Manage the relationship between the company and its communications agencies (e.g. creative/ ATL, digital, activation/ BTL, media buying), from selection to appointment, brief, execution and ongoing performance monitoring.
- Managing agency pitches to select the best partners for the company.
- Writing clear (creative) agency briefs in close coordination with all relevant stakeholders.
- Getting the (creative) briefs signed off by all relevant stakeholders.
- Conveying the approved briefs to the relevant agencies and making sure that they are well understood.
- Managing the agency delivery process end-to-end and involving all relevant stakeholders at critical milestones in accordance with the company's Marketing governance.
- Monitoring agencies’ performance on an ongoing basis.
- Make the most efficient use of costly agency resources and reduce overall creative turnaround time by developing a small in-house creative team/ studio capable of executing relatively simple and/ or repetitive tasks (e.g. graphic designs on templates, editing/ adjustments to existing creative work, simple copywriting in Arabic and English, simple storyboards and animations).
Requirements
- Bachelor degree in Marketing/ Communications from a reputable university
- Minimum 10 years of experience including at least 5 years of Marketing Communications experience in consumer product or in a reputable communications agency.
- Fluent written and spoken English and Arabic
- Excellent Computer skills
| Created on | 06 Jan 2019 |
| Last updated on | 10 Jul 2019 |