Digital Marketing Manager/Director

Digital Marketing Manager/Director (315772)

	Not specified
	Automotive
	Cairo-Ismailia Road, Cairo, Egypt

Creating and developing strategies to drive qualified traffic to our company’s website
Plan and oversee the execution of all digital marketing initiatives, including SEO/SEM, email marketing, PPC advertising, and social media marketing
Ensuing all marketing deliverables follow our brand guidelines and have the proper angle and tone of voice
Monitoring the performance of ongoing marketing campaigns, performing A/B and multivariate testing, and optimizing the campaigns to maximize conversions
Identifying digital marketing traffic opportunities to grow sales and traffic to our website
Keeping track of the latest trends, new platforms, and technologies in the automotive digital advertising space
Managing and optimizing local listings for all of our stores
Assessing engagement on both our company’s website and external sites

Bachelor’s degree in Marketing, Business, Communications, or related major from a reputable university.
12-15 years of experience in Digital Marketing.
Excellent interpersonal skills.
Strong verbal and written communication skills.
Ability to convey technical concepts to non-technical audience.
In-depth knowledge of Google Analytics, Google My Business, Google Data Studio, and similar reporting platforms.
Experience in using direct messaging and project management software like Slack or Trello.