Integrated Media & Digital Marketing Manager (201024)
Information
Marketing and PR | |
Management (6-10 years) | |
Not specified |
Company
Not specified | |
Insurance | |
New Cairo, Cairo, Egypt |
Description
- Setting the overall media & digital marketing strategies for all marketing campaigns and brand plans.
- Define the function objectives and lead the media and digital marketing yearly plan according to the marketing calendar and business needs.
- Manage the whole media process for all the marketing campaigns planning, buying, performance & optimization.
- Setting the content strategy & always on social media (including the creation of all digital assets)
- Managing and optimizing the media budgets and their allocation to achieve maximum ROI and efficiency
- Managing partner agencies (social media agency & media agency).
- Pitch and evaluate new agencies according to the business needs.
- Setting KPIs and objectives for strategies, campaigns, spends and agencies to monitor and optimize the overall function performance.
- Setting the lead management strategy and the development of its funnel and cycle end to end both offline and digital partnering with all the internal stakeholders (data insights, digital & sales teams)
- Act as a key stakeholder with the partnerships team to successfully manage and launch new partnerships and business development opportunities.
- Working with website and app teams to deliver the best user experience and most efficient campaign results, including the implementation of the needed tracking tags
- Creating campaign, spending, delivery and acquisition tracking reports and funnels.
- Managing and working on analyzing data reports to drive insights as well as defining and developing targets and customer personas.
- Managing and developing the team and setting their KPIs and progression plans
Requirements
- Bachelor degree in Mass Comm or Business Administration from a reputable university.
- 7 – 9 years of relevant experience.
- Track record in the digital marketing field, agency or client side, a mixed experience in both is a plus
- Track record in managing medium to large media budgets and achieve the set KPIs.
- Hands on digital platforms and campaign management and performance tools.
- Outstanding communication and interpersonal abilities.
- Creative ability to generate new and engaging campaign ideas and ways of work.
- Strong Leadership and team management skills.
Created on | 16 Jan 2022 |
Last updated on | 04 Jan 2023 |