Description
- Analyzes brand positioning and consumer insights, as well as trying to predict future trends
- Translates brand elements into plans and go-to-market strategies
- Leads creative development to motivate the target audience to “take action”
- Establishes performance specifications, cost and price parameters, market applications and sales estimates
- Measures and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitors market trends, research consumer markets and competitors’ activities
- Oversees new and ongoing marketing, Digital and on ground activities
- Monitors product distribution and consumer reactions
- Devises innovative growth strategies
- Aligns the company around the brand’s direction, choices and tactics
Requirements
- Bachelor Degree in Commerce or related major from a reputable university.
- 5-7 years hands-on experience preferably in FMCGs.
- Business acumen oriented.
- Excellent presentation & negotiation skills.
- Fluency in English is a must.
| Created on | 12 Dec 2021 |
| Last updated on | 02 Jan 2023 |
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