AMENA Marketing Services Senior Manager (148959)
Information
| Marketing and PR | |
| Management (6-10 years) | |
| Not specified |
Company
| Not specified | |
| FMCG | |
| Heliopolis, Cairo, Egypt |
Description
- This role will lead the media & digital agenda for food & beverages categories in APAC and is responsible for media planning, optimization, KPI setting, productivity & agency relations
- Lead the planning & optimization of media and digital investments across the brand portfolio at AOP/PSP
- Manage agency partners on the development of strategic annual media and digital plans, as well as define media and digital KPIs
- Partner with category teams to ensure delivery media and digital KPIs in campaign execution
- Partner with ANZ and PK category teams on any MEAPAC level reports & initiatives
- Lead the APAC relationships with key digital media partners (Facebook, Google, Twitter, etc.) and leverage the relationship to take forward the digital marketing transformation agenda in the market
- Partner with media agencies to deliver media productivity through more efficient strategies, better negotiations as well as inflation mitigation
- Work with media auditors in the market to ensure media governance and to enhance the efficiency of media spend
- Support markets in the evaluation, negotiation & execution of media sponsorships
- Lead partner management and evaluation of media & digital agencies
- Provide leadership to APAC A&M procurement lead & support A&M productivity initiatives
- Provide leadership to the APAC Reporting & Analytics lead & support Media / Marketing Mix Modeling initiatives as well as on transforming marketing & media reporting & dashboards
- Provide leadership to the APAC Digital Manager & support key digital initiatives – JBPs, Digital ROI, programmatic media & digital innovation
- The role will also provide leadership and direction to a team of 3 (APAC Digital Media Manager, APAC A&M Procurement Manager, APAC Reporting & Analytics Manager
- Develop the reporting team capabilities, motivation and engagement levels
- Drive change management with market stakeholders to ensure the Marketing services hub is seamlessly integrated with the category organization
Requirements
- Bachelor Degree from reputable university
- 10+ years of media/advertising/marketing experience with at least 5 years in the media discipline
- Fluent English is a must
| Created on | 20 Feb 2020 |
| Last updated on | 11 May 2020 |